Sustainable MARKETING campaign for Virginia Community Capital Inc Essay

Sustainable MARKETING campaign for Virginia Community Capital Inc - Essay Example More than the investments and the banking solution provided by the multi-million dollar enterprise, the services of the entity are directed to produce a positive impact on the community. The housing loans and investment solutions provided by Virginia Community capital Inc. for the housing and infrastructure development projects in the economy are aimed at benefit the economically weaker section of the community. The housing projects are also funded by the company in the geographically backward areas of the community. VCC was founded in 1995 and operated in micro lending projects in 3 countries till 2005. The organization transformed into a large multimillion dollar community development financial institution with its equity base rising to 17 million dollar. The capital base of the entity grew from 15 million dollar in 2005 to 19 million dollars in 2007 (Virginia Community Capital, 2013, p.1). The asset base grew to 28.3 million dollars by 2007. VCC has been involved in 23 housing pro jects aimed at community development in Virginia. The activities of VCC have created 623 housing facilities that are affordable to the economically weaker sections of the community. ... The company could plan to undertake activities of sustainable marketing campaign for delivering regulated community development financial services to this new market that has not been done earlier. The target market of Southside where VCC has planned to deliver funding solutions through savings programs and advisory services which had no or limited market penetration in the earlier stages have been shown in the map as given below (Virginia Community Capital, 2013, p.1). The Southside is the one of the vast regions of Virginia in which the Virginia Community Capital Inc. has provided investment solutions to the enterprises for carrying out economic housing development projects in order to create affordable housing facilities and increase the scope of employment in the region. The rationale behind choosing the customers of this market is to narrow the economic gap by increasing the purchasing power of the people through services like savings program, advisory services for fund investme nt in housing projects, etc. The savings programs would allow the economically downward sections of the communities of Southside to be able to purchase accommodation facilities that are already available at affordable prices in the economic housing development projects. Thus VCC would be able to play a crucial role in the stimulating the demand for the housing and facilities that are already available from the housing development projects. VCC: marketing campaign and its goals The three areas of interest for VCC in the marketing campaign are the people of the community, the planet or the communities in which VCC has the objective to achieve sustainable economic development through funding of housing projects

Business Writing Portfolio Essay Example | Topics and Well Written Essays - 1250 words

Business Writing Portfolio - Essay Example The above is, owing mostly to rising gas prices. The Gas prices are unlikely to go down in the near future. Instead, a further rise is expected in the next few months. In order to address the above problem, we feel a need for you to make certain adjustments in your day to day operations. The adjustments are expected to be such that the employees working in the various shifts are allowed to exercise the choice to work lesser hours a day or per week. You may explore the possibilities for the same keeping into account the number of duty roaster change requests you have received in the past few months. We are gladly willing to extend any kind of support and guidance in the matter. Although you are well aware, it is important to point out at this juncture that no new stores are being opened and no stores are being closed down. Thus, the level of competition is expected to remain same. Further, we invite your suggestions on how to address the problem better. You may mail your suggestions a s soon as possible through email or phone on any of the workdays, between 10am through 5pm. Thank you. Warmest regards, XYZ.. Manager Public relations, ABC retail group Message2: Store Employees: A business memo MEMO   To: (Employee Name)   From: (Your name)   Date: (current date)   Subject: Changes in work schedule This is to bring to your notice a change in work schedule that is being planned in next few days. The purpose of this memo is to inform you about the reasons and ways to do so. As you must be aware, owing to rising gas prices, we are experiencing a fall in profits. Besides, you as an employee also must be feeling the strain on your finances due to the same. We have decided to make it less so by allowing you to modify your work schedule and suggest the same to those responsible in your respective sections/departments for planning your duties. The objective is to allow you easy sanction of leaves and also flexible working hours, so that occasional overstaffing can be effectively managed. Full time employees will be allowed to exchange their working hours with any willing full time or part time employees, such that it does not violate the stipulated total number of working hours. This will help consolidate working hours and will require less time and cost in transportation to and from your home to work. To start with you shall work on †¦.(days) for †¦..hours with flexibility to exchange these hours with willing partners with written permission from your section head. The store shall open on Sundays and you are required to work at least four hours this Sunday. You may compensate this with a leave on any other weekday. Message 3: Retail customers: An email message Dear Customer, We are thankful to you for your continued support and loyalty to our retail brand. As part of our constant endeavor to bring the best to our customers, we have planned certain new initiatives that we shall unfold in the coming weeks. Our stores shall be open mo re hours now, so that you may get more time to experience your favorite brand and buy your favorite products at the ongoing deals you always loved. We have introduced more self help counters at the stores, so that you may get relevant product information promptly and require minimal help from our very courteous

Are social network site good for our society Essay

Are social network site good for our society - Essay Example Studies have shown that this has significantly lowered worker productivity in many organizations. This has resulted in many companies recording losses. The other danger of social sites is that they expose children to predators. There are various sexual crimes that are committed through the use of these sites in different parts of the globe. Social sites promote human trafficking and they also promote other cyber crimes through identity theft. Security is limited in terms of the use of social sites and this has given criminals the opportunity to steal personal information belonging to other people. Some companies have recorded massive losses as a result of crimes that have been committed through the use of social sites. The use of social sites also expose computers to viruses and this can lead to loss of vital personal or company information. Therefore, it can be noted that the benefits of using social networks social in nature, they just offer personal gratification to the individuals who use them. However, the disadvantages of using social networks are gross and they outweigh the benefits. Huge financial losses are often experienc ed by both individuals and organizations as a result of the use of social

Parliamentary sovereignty Coursework Example | Topics and Well Written Essays - 1750 words

Parliamentary sovereignty - Coursework Example United Kingdom having unwritten constitution necessitates a likelihood of the parliament to abuse its power in a manner that it is not right considering the power of the law. The possibility of it happening is narrow to zero when relying on the Legislature that it cannot do it due to it adhering to the rule of law. According to Geoffrey Marshalls, he believes that the most universal and undeniable fact of the UK constitutional structure is that legislative never uses it decisive and independent influence of parliament in a totalitarian manner. This declaration seen as an elusive account though there is a plainly believe that the rule of law and constitutional followed procedures. These rises three ultimate queries. To start with how the agreement reached upon, secondly, it is how this convention can ultimately guard against authoritarian and decisive powers and finally how this guard can reinforced for effectiveness. In my viewpoint, I support the statement also; I disagree with it through my explanations in this paper1. The power that Parliamentary sovereignty has makes it possible to recognize legislative as a supreme authority in the United Kingdom, which allows it to make or end any by-law. In general, the courts of law cannot overturn the parliament and in the same case, the legislative body cannot enact a rule that will be hard for the future legislative to change them. It emphasizes the significant role of parliamentary sovereignty has in the United Kingdom. It makes it be recognized as an essential structure of the United Kingdom constitution. As noted the judiciary do play a vital role of make a decision on disputed matters while the parliament role is to implement legislative bills. The principle of Parliamentary sovereignty creates the supreme policy making body of the UK that is the legislature. The laws created by the legislature are non-justifiable which demonstrates the influence of

Religious Freedom in Europe Essay Example | Topics and Well Written Essays - 1000 words - 139

Religious Freedom in Europe - Essay Example The European law on freedom of religion or belief is guided by the inter-relatedness, interdependence, universality and indivisibility of all human rights whether social, political, civil or cultural rights. Freedom of religion is a fundamental human right that contributes to rule of law, democracy and peace. Article 9 of the European Convention on Human Rights provides that everyone has a right to freedom of thought, conscience and religion while Article 2 of Protocol No 1 to the convention grants parents the right to ensure the education of their children conforms to their own religious beliefs. Article 18 of the International Covenant on Civil and Political Rights (ICCPR) grants individuals the freedom of religion and thought including the freedom to adopt or leave a certain religion without any coercion. The freedom of religion is only subject to limitations that are prescribed in law for the purposes of ensuring public safety, order, morals and health or the protection of the fu ndamental rights of others. Article 26 of ICCPR requires non-discrimination on the basis of religion. Article 10 of European Charter of Fundamental Rights and Freedom is aligned with the Convention and grants the parents the right to ensure the education of their children conforms to their own philosophical, pedagogical and religious convictions in accordance with the national laws that govern those freedoms. The Convention outlines that freedom of religion cannot be limited to the ‘main’ religions since all religious movements are granted equal protection according to the law. The issue of new religious groups that are sometimes referred as ‘sects’ arose in the case of Federation chretienne des temoins de Jehovah de France v. France, no. 53430/99, ECHR 2001- XI where the court noted that French legislation aimed at strengthening preventive and punitive  measures against sectarian movements thus infringing the fundamental human freedoms.   

Parliamentary sovereignty Coursework Example | Topics and Well Written Essays - 1750 words

Parliamentary sovereignty - Coursework Example United Kingdom having unwritten constitution necessitates a likelihood of the parliament to abuse its power in a manner that it is not right considering the power of the law. The possibility of it happening is narrow to zero when relying on the Legislature that it cannot do it due to it adhering to the rule of law. According to Geoffrey Marshalls, he believes that the most universal and undeniable fact of the UK constitutional structure is that legislative never uses it decisive and independent influence of parliament in a totalitarian manner. This declaration seen as an elusive account though there is a plainly believe that the rule of law and constitutional followed procedures. These rises three ultimate queries. To start with how the agreement reached upon, secondly, it is how this convention can ultimately guard against authoritarian and decisive powers and finally how this guard can reinforced for effectiveness. In my viewpoint, I support the statement also; I disagree with it through my explanations in this paper1. The power that Parliamentary sovereignty has makes it possible to recognize legislative as a supreme authority in the United Kingdom, which allows it to make or end any by-law. In general, the courts of law cannot overturn the parliament and in the same case, the legislative body cannot enact a rule that will be hard for the future legislative to change them. It emphasizes the significant role of parliamentary sovereignty has in the United Kingdom. It makes it be recognized as an essential structure of the United Kingdom constitution. As noted the judiciary do play a vital role of make a decision on disputed matters while the parliament role is to implement legislative bills. The principle of Parliamentary sovereignty creates the supreme policy making body of the UK that is the legislature. The laws created by the legislature are non-justifiable which demonstrates the influence of

The Meaning and Value of Work Essay Example | Topics and Well Written Essays - 250 words

The Meaning and Value of Work - Essay Example The morals of a business aim at expressing the vision of high-quality work, excellent workplace, preserve the conditions necessary to make work reasonable, just as well as benevolent. Work has a number of instrumental values such as; to make profits, feelings of fulfillment, get social rank, make a significant involvement to the society, get a sense of self-worthy, as well as self-esteem. The inherent value of work is to carry it out for its own sake. There are three theories about the nature and meaning of work. These include â€Å"The Convectional View of Work, Liberal Model and The Human Fulfillment Model† (Barry & Shaw, 2009). The best one is the Liberal Model. This is because; it is moderate and can be abided by both the employees as well as employers. This model gives individuals freedom to give views relating to the work being done. Therefore, employers can discuss with their staffs matters affecting them as well as payment agreements (Barry & Shaw, 2009). Work is there fore planned before execution, policies, as well as procedures that regulate employee’s behavior are set. In addition, a suitable workforce is recruited and workers are motivated through either incentives or encouragement to attain the organizations goal. Most preferred Model by the People In my view, I believe that most people accept the Human Fulfillment Model, which is viewed based on the operational conditions for the employees, the remuneration given to them, rights, as well as reimbursements.