Zara Case Study Coursework Example | Topics and Well Written Essays - 1000 words

Zara Case Study - Coursework ExampleHowever, each chain operates independently and is responsible for its stimulate strategy, product design, sourcing and manufacturing, distribution, image, personnel, and financial results. Zara, which contributes around 80 per cent of group sales (Grant 2005, p.398), is by far the largest, well-nigh profitable, and most internationalized of the chains. Its stores can now be found in the most important shopping districts of to a greater extent than 400 cities in Europe,the Americas, Asia and Africa. With year-on-year sales increasing at around 25% over the last 5 years, it has become one of the worlds fastest growing retailers (University of Cambridge Institute for Manufacturing). The global apparel securities industry is a consumer-driven industry (Criag, Jones & Nieto, 2004) in which profits derived from unique combinations of high-value research, design, sales, selling, and financial services that allow retailers, mark marketers, and branded manufacturers to act as strategic brokers in linking overseas factories with markets (Collins 2003, p.44). Zaras trade model can be unconnected down into three basic components concept, capabilities, and value drivers. Zaras fundamental concept is to maintain design, production, and distribution processes that will alter Zara to respond quickly to shifts in consumer demands and tastes. The main business tactics of the company in context of its business model is- At the heart of Zaras success is a vertically integrated business model spanning design, just-in-time production, marketing and sales.