Marketing Essay -- Business and Management Studies

Marketing Introduction In my marketing mix decisions I will be looking at four main points for which will be ideal in launching the product. This will state where and how I will be successful in selling my product. I will need to also show clearly how I will be capable of selling this product and see whether people will buy it or not depending on the position. The situation I will be positioning is the 4P’s (Product, Place, Price And Promotion) these will be the main criteria’s I will be aiming to show. Product In the product situation I will be dealing with the design, what the average size should be, should the shower gel be safe for little kids whilst playing around with the container if found, how it will be sellable and what the expectation will be whilst buying the product. These would be the main criteria’s I will be looking at whilst dealing with my products situation and will have to show all the needs of the buyer’s point of view. Â · The design: This should be very simple and casual for which it will more better to buy and it will be better if the product would look like an aquatic design which will show its moistness. It will also be good if there would be a good idea of putting a point of sale display to show its own advertising, this means there should be its own stand in a store showing its only posture. I also believe that more teenagers buy shower gel then adult because they have the willingness of going out and attracting girls or boys by the smell and moist skin. Â · Average Size: The size of the shower gel should be reasonable because people don’t want to carry around really big boxes of shower gel. So for it to be the best size it should be able to fit in a hand which can be easily squeezed and used. There shouldn’t be any tricky part to opening it because whilst having a shower many people don’t have the time to look at the opening part because they are getting showered down with water and so it must be very easy to open. Â · Expectations: Whilst people are out all they see is a reasonable looking shower gel which looks good and smalls good, people won’t be out looking for shower gel with very sparkling shower gel with little strings hanging from them. What people look for is a casual looking shower gel which will be alright to carry out of the store and which will be right to carry around in... ... The Times etc. For internet it’s good to have it as a pop up because people won’t be searching for the new shower gel and it is best if the advert just pops up on their screen to attract attention. To show it on television it is the best idea because nearly whole of the country is glued to the television and they some how find out by looking at the television. Â · Sales Promotion: One of the people who work for the organisation could visit round other places advertising the shower gel in major high streets and giving out small amounts in a mini version making them try it out. This could be used in many places and could also go abroad. By this the organisation can find out how much they like it and whether they would like it to be sold in their stores. By this the shower gel product could expand in many countries. Conclusion From all of this we have found out that the 4P’s mean a lot to the business and that it could make a big difference if there is no action made by it. So by this we find out where and how the product should be sold and what replies there will be. From this we find out whether it should be sold in major stores and what the price should be.